Privacy Policy

How We Protect YourInformation

Yourprivacy is important to Alberta Wager Inc. and its associated entities(“Alberta Wager,” “we,” “us,” and “our”). This Privacy Policy (“Privacy Policy”)describes the information, data collection, and other privacy practices for thesites owned or operated by us, including, but not limited to, thealbertawager.com website currently located at www.albertawager.com (the “Site”).This Privacy Policy addresses, without limitation, what type of information isgathered and tracked, how the information is used, and with whom theinformation is shared. This Privacy Policy applies to all of your interactionswith Alberta Wager, such as when you sign up for our newsletter or otherwiseprovide information to Alberta Wager.

Disclosure:Alberta Wager operates as an affiliate marketing website that independentlyreviews and refers traffic to licensed and regulated online sportsbooks andonline casinos in Canada, including AGLC-licensed operators in Alberta. Westrictly comply with all applicable laws in each jurisdiction we operate in orrefer traffic to.

Byvisiting our Site or submitting your personal information to us by any means,you are giving your consent to our collection, use and disclosure of yourpersonal information as described in this Privacy Policy. If you do not agreeto the terms of this Privacy Policy, please exit our Site and do not providepersonal information to us.

What Information We Collect

This PrivacyPolicy applies to all information collected by or submitted to Alberta Wagerand third parties acting on its behalf. “Personal Information” is data thatreasonably can be used to identify, relate to, or describe an individual, suchas your name and email address. You do not need to provide us PersonalInformation to simply browse our Site. However, we may collect certain PersonalInformation and information about your activities while browsing our Site, asdescribed below.

InformationCollected Directly From You

The Site does notrequire you to create an account. The main information we collect directly fromyou is what you provide when you sign up for our newsletter:

•            your name (if you provide it);

•            your email address; and

•            information on the links youclick on our Site, including which operator reviews and “Bet Now” links youinteract with.

Information you haveprovided may be disclosed to our email/SMS service provider to create, send andmanage newsletter communications. You can opt out of receiving emails using the“unsubscribe” link in every email.

Information on thelinks that you click may be provided to third parties to improve sitefunctionality and allow us to better understand our users.

Information ThatWe Automatically Collect

As you use andaccess our Site, we and our service providers (third-party companies that workon our behalf) may use a variety of technologies to automatically collectinformation, including:

UsageInformation: Our Site collects usage data, such asthe source address from which a page request originates (i.e., your IP address,domain name, type of computer), date and time of the page request, thereferring website (if any), and other parameters in the URL. We use this datato better understand Site usage in aggregate. This information is stored in logfiles and used for aggregated and statistical reporting; it is not attributedto you as an individual. We also use error-monitoring and defect-trackingservices to fix errors that occur on the Site.

LocationInformation: We collect and process generalinformation about the location of the device from which you are accessing theSite (e.g., approximate geographic location inferred from an IP address) — thishelps us confirm you are accessing the Site from a jurisdiction where ourcontent and the operators we review are relevant.

Cookies andBrowser Information: Alberta Wager uses cookies fora variety of purposes, including to better understand aggregate Site usage, toremember your cookie preferences, and to customize content to your interests.You do not have to accept cookies to browse the Site. Most browsers are set bydefault to accept cookies.

Web Beacons: Web beacons (“web bugs”) are strings of code that deliver a graphicimage on a web page or in an email for the purpose of transferring data. We mayuse web beacons on our Site or in the email messages we send, for site trafficreporting, unique visitor counts, advertising email auditing and reporting, andpersonalization. Information gathered through web beacons may be linked to yourPersonal Information.

IP Addresses andLog Files: We may keep track of IP addresses totroubleshoot technical concerns and to maintain the safety and security of ourSite, and to analyze trends, administer the Site, track traffic patterns, andgather demographic information for aggregate use.

Use of Cookies

Most web browsers allow some control ofcookies through browser settings. For more information on cookies in general,visit www.aboutcookies.org. Restricting cookies may make some areas of the Siteinaccessible or inoperable.

If you no longer want to receive personalizedadvertising on a website, you can usually opt out through that website’sprivacy policy. You can also opt out of interest-based advertising by visitingthe Digital Advertising Alliance of Canada’s opt-out tool at youradchoices.ca,or the international opt-out platform at www.youronlinechoices.com.

Why Do We Use Cookies?

We use first-party and third-partycookies for several reasons. Some cookies are required for technical reasons inorder for the Site to operate (“essential” or “strictly necessary” cookies) andcannot be refused, though you can block or delete them by changing your browsersettings. Other cookies enable us to track and target the interests of ourusers to enhance your experience on the Site.

When you first visit our Site, you willsee a cookie banner that lets you choose which categories of non-essentialcookies to accept or reject. You can change your cookie preferences at any timeusing the “Cookie Settings” link on the Site.

The cookies we use include:

•            Google Analytics / GoogleTag Manager: used to understand how visitors usethe Site, and to manage the tags used for measurement and analytics. To opt outof Google Analytics, disable cookies in your browser or install the GoogleAnalytics Opt-Out Browser Add-On. Further information: Google’s Privacy Policy.

•            Google AdSense: used for advertising purposes.

•            Meta (Facebook) Pixel: used to show our ads to Facebook users who have shown interest inour services, and to measure ad effectiveness. Further information and opt-outoptions: Facebook’s Privacy Policy and Ad Settings.

•            Cloudflare: cache and security cookies used to optimize the Site and maintainsecurity.

(This list should be checked againstwhatever is actually installed on the live Site before publishing — forexample, if there’s a session-recording tool like Smartlook or Hotjar running,it needs its own entry here; if there’s no login on the Site, there’s no needfor an authentication-provider entry like Auth0.)

Use of Personal Information

We collectand use Personal Information to operate and improve our Site, and to deliverthe newsletter and other communications you have requested. These uses mayinclude making the Site easier to use, performing research and analysis aimedat improving our content and Services, and displaying content and advertisingcustomized to your interests.

This mayinclude when:

•            you sign up for our newsletter;

•            you request something from us(for example, a return contact); or

•            you contact us with a questionor comment.

We also useyour Personal Information to communicate with you, including necessary servicecommunications and — with your consent, where required by law — newsletters andother marketing communications. Personal Information collected on the Site maybe stored and processed in Canada and, where a service provider is locatedoutside Canada, in that provider’s jurisdiction; where that occurs, we takesteps consistent with Alberta’s Personal Information Protection Act (PIPA) andthe federal Personal Information Protection and Electronic Documents Act(PIPEDA) to protect your information. We may anonymize or aggregate PersonalInformation and share it with third parties for any purpose, including tobetter understand users’ activity on our Site.

Opting Out at a Later Date

Once you havegiven your consent, you can still control whether you continue to receive ourcommunications. You can unsubscribe from our newsletter at any time using the“unsubscribe” or “stop” link at the bottom of the email, and you can use theCookie Settings tool to opt out of non-essential cookies.

Retention andDestruction of Personal Information

Wewill take reasonable steps to ensure the accuracy of the information we holdabout you, and we will not keep your personal information longer thannecessary. Once information is no longer needed, it will be deleted promptly.For newsletter subscribers, this is normally three months after youunsubscribe.

Your Privacy Rights inCanada

AlbertaWager handles personal information in accordance with Alberta’s PersonalInformation Protection Act (PIPA) and, where applicable, the federal PersonalInformation Protection and Electronic Documents Act (PIPEDA). Subject tolimited exceptions permitted by law, you have the right to:

•            know what personal informationwe hold about you and why we collect, use, and disclose it;

•            request access to your personalinformation;

•            request correction of anypersonal information you believe is inaccurate or incomplete;

•            withdraw consent to ourcollection, use, or disclosure of your personal information, subject to legalor contractual restrictions and reasonable notice; and

•            ask us questions about ourprivacy practices.

To exerciseany of these rights, or to make a complaint about how we handle personalinformation, contact us at contact@albertawager.com. We will respond within thetimeframes required by PIPA/PIPEDA. If you are not satisfied with our response,you may contact the Office of the Information and Privacy Commissioner ofAlberta.

Sharing With Third Parties

We maydisclose and/or share your information under the following circumstances:

Affiliatesand Subsidiaries: We may share the information wecollect within the Alberta Wager group of companies and associated entities.

ServiceProviders: We may share your information withselect entities that use the information only to perform services on ourbehalf, such as sending our newsletter, website hosting, statistical analysis,data storage, security, and fraud prevention. These companies may obtain onlythe Personal Information they need to deliver the service, are required tomaintain its confidentiality, and are prohibited from using it for any otherpurpose.

DirectMarketing: With your consent where required by law,we may share information with third-party partners to provide you withinformation, including marketing, about services we think you might want.

BusinessTransactions: We may disclose your PersonalInformation in connection with the evaluation of, or entry into, a corporatetransaction where all or a portion of our business or assets change ownership,are sold, or are transferred. If we acquire a business, the PersonalInformation received with that business will be treated in accordance with ourPrivacy Policy in effect at that time, so long as it is practicable andpermissible to do so.

LegalPurposes: We may disclose Personal Information: (a)to respond to valid legal process, including a search warrant, subpoena, orcourt order, or where we believe we are required to do so by law; or (b) wherewe deem it necessary, in our sole discretion, to comply with any applicablelaw, regulation, legal process or governmental request, or to protect ourrights or interests, including to enforce our Terms of Service or this PrivacyPolicy. We may also use or disclose Personal Information to respond to claimsthat content violates the rights of third parties, and/or to protect therights, property, or personal safety of Alberta Wager, our agents andaffiliates, our users, or the public.

OnlineAdvertising and Direct Marketing: We may work withthird parties that collect and use information about your website and app usageover time and across websites and apps, including on different devices andbrowsers, to infer your interests and deliver relevant advertising(interest-based advertising). To opt out of interest-based advertising,Canadian users can visit the Digital Advertising Alliance of Canada atyouradchoices.ca. We do not control these opt-out tools or whether anyparticular company participates in them. When you opt out, you will stillreceive advertising, but it may be less relevant to you; data may still becollected for other purposes such as analytics and reporting.

Unaffiliated ThirdParties on the Site

Ifyou voluntarily disclose information in an email or other communication withthird parties found on the Site or in other materials, that information can becollected and used by such third parties and may result in you receivingunsolicited messages from other persons. Such collection, correlation, use andmessages are beyond our control. We do not warrant specific third parties ortheir goods or services. Any relationship between you and such third parties —including any sportsbook or casino operator you click through to — will begoverned exclusively by the terms offered by that third party and agreed to byyou; their use of your information will be subject to their own privacypolicies, not this Privacy Policy.

How to Update YourInformation

Newsletter: Should your email address change, you may manage your subscriptionby unsubscribing and re-subscribing with your new email address.

Generally: At any time, you may update or ask questions about your informationby emailing us at contact@albertawager.com.

Safeguarding YourPersonal Information

Weemploy security safeguards designed to protect your Personal Information fromunauthorized access and misuse, and we use the most accurate and currentinformation you provide to process your requests.

Unfortunately,transmission of information over the internet is not completely secure.Although we do our best to protect your information, we cannot guarantee thesecurity of any information you transmit to the Site, and any such transmissionis at your own risk.

Werequire any third parties with whom we share your information to keep itsecure.

Direct Marketing

You can opt out ofreceiving direct marketing from us at any time. We may use the information yougive us for direct marketing purposes, including our newsletter, picks, andbetting information, with your consent where required by law. Any predictivetools, betting tips, ratings, rankings, or wagering content we provide are forinformational and entertainment purposes only. We make no guarantees regardingaccuracy, success, financial outcomes, or any result from following thisinformation. These predictions do not constitute financial advice or arecommendation to place a wager and should not be relied upon as such.

You can unsubscribe fromour newsletter at any time using the “unsubscribe” or “stop” link in any emailwe send you.

Links to Other Sites

Alberta Wagerprovides links to third-party websites, including the sportsbook and casinooperators we review, and other business partners and online advertisers. Youshould review their privacy policies to learn what, why, and how they collectand use Personal Information. These websites are not under our control and wehave no responsibility for their privacy practices. This Privacy Policy appliessolely to information collected by this Site. We do not control user-postedcontent on social media platforms and are not responsible for any third-partyuse of information you post, transmit, or otherwise make available there.

Children

We do not knowingly collectinformation from children or other persons who are under 18 years old. If youare under 18, you must not submit any personal information to us or subscribeto our newsletter. If you believe we might have personal information from orabout a person under 18, please contact us at contact@albertawager.com.

For Questions or Concerns

If you havequestions or concerns regarding this Privacy Policy, please email us atcontact@albertawager.com. Alberta Wager’s registered office is located at[Registered business address].

Changes to the PrivacyPolicy

ThisPrivacy Policy is incorporated into our Terms of Service. Alberta Wager and itsassociated entities reserve the right to change this Privacy Policy from timeto time, consistent with applicable law. If we make material changes, therevised Privacy Policy will be posted on this Site, along with a notificationof the change. Use of the Site after such changes have been made shall bedeemed acceptance of the revisions. We encourage you to review this PrivacyPolicy periodically.

To theextent there is a conflict between this Privacy Policy and our Terms ofService, this Privacy Policy shall govern with respect to privacy matters.

Lastupdated: 18.09.26

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